Unit Economics Calculator

The tool was designed for Platform Venture Studios portfolio companies to use for investor pitches and to help track their relevant metrics. This was the first project I was given at the studio to handle entirely on my own. As an ambitious designer and developer, I was more than willing to take on this challenge. It was certainly way more challenging than I had anticipated, but I am so grateful that I was trusted with this tool so early in my career.

Regarding ease of use, creating simple tooltips was a surprisingly difficult task. I simultaneously wanted users to understand the concepts without overwhelming them with information. Since CAC Recovery and CAD Doubling are not universal concepts, this was a great lesson in UX writing.

The unit economics tool existed only as a financial model in excel before I was handed the project. I was tasked with reverse-engineering the excel formula to create an accurate calculator while simultaneously creating an experience that was extremely intuitive for users. I thought the hard part was the math (as a designer you can imagine that is not my strength), but creating the app around the calculations proved to be the most difficult.

This tool is one of my proudest individual achievements, both technically and mentally. I typically thrive when I get to solve complex problems, but normally I have some form of a solution before I tackle the project. With this one, I had absolutely no idea how I was going to build this when I accepted the challenge. At the end of the day, it is a simple tool; but for me, it was an incredible learning experience. I also learned so much about the value of Unit Economics in context with early-stage venture; these lessons have made me a better UX researcher and product leader when working with founders.