Unit Economics Calculator

This tool was designed for Platform Venture Studio's portfolio companies for investor pitches and tracking of relevant metrics. This was the first project I was given at the studio to handle entirely on my own. As an ambitious designer and developer, I was more than willing to take on this challenge.

Regarding ease of use, creating simple tooltips was more complex than expected. I wanted users to understand the concepts without overwhelming them with information. Since CAC Recovery and CAC Doubling are not universal concepts, this was a great lesson in UX writing.

The unit economics tool existed only as a financial model in excel before I was handed the project. I was tasked with reverse-engineering the excel formula to create an accurate calculator, while simultaneously developing an experience that was extremely intuitive for users.

I typically thrive when I get to solve complex problems, but normally I have some form of a solution before I tackle the project. With this one, I had no idea how I was going to build the solution when I accepted the challenge. At the end of the day, it is a simple tool; but for me, it was an incredible learning experience. I learned key lessons in UX writing and the value of Unit Economics for early-stage venture; these lessons have made me a better UX researcher and product leader when working with founders.