Runwayz: Company Page Refresh

At Runwayz, our goal is to crack the code on connecting students (job seekers) with career opportunities. This starts with educating them on the options and the types of employers that they could engage with.

When I joined the company, we had a pre-existing page for displaying simple company data but, as an Employer, the customization and engagement options were severely limited. My goal was to re-imagine this experience, focusing on not only the ability to expose students to employers but to inform the employers of the student engagement data.

While redesiging this experience, I had to understand who I was designing this page for. The student needs to be able to navigate this page easily, and quickly engage with relevant info and media. Similarly, the employer needs flexibility. The question was: how might we design this UX to simulatenously cater to both stakeholder types?

For the student experience, I wanted to focus to be on simple & clean design, with easy access to media and opportunities. A student should be able to learn as much as possible in as little time as possible. For emlpoyers, it needed to feel flexible. How easily can an employer update their company information and view it as a student would?

Possibly the biggest piece that we tackled was completely different - how might we pre-populate company pages for employers, both for convenience but also as a marketing tactic? I cannot disclose the specifics, but we invested heavily in this process. Selling a populated page with measured student engagement data is a key UX and acquisition strategy that I am excited about.

Through this process, I uncovered the true value of these pages - the data. Employers want to see who is engaging with their content before committing to working with us, so the ability to autonomously populate employer pages and track user engagement is the real super power

I loved working through this problem because I started with a completely different assumption. Talking with employers and working through the user experience helped uncover the real problem we needed to solve. The ability to populate the employer pages ourselves is only as valuable as the degree through which they are engaged by job-seekers. Not only should that be measured, but that data can be used to acquire paid employer partnerships. We would not have come to this conclusion if we had not done the proper exploration.

This is one recent problem of many that I am working to solve at Runwayz. Though I am limited to what I can share, the work is ongoing and I am excited for what the future brings. As Head of Product at a high growth startup, my assumptions about product and design are challenged daily. This company and the problems we are solving is contributing greatly to my evoluation as a product leader.